Social media marketing comes with several benefits—one of which is referral traffic to your website. Here are some ways to turn these massive platforms into traffic generators for your site.
Promote your content on social
It’s not enough to produce great content and hope that people find it. Promote your content on the most popular social media channels for your audience. Twitter is ideal for short, snappy (and tempting) links, whereas Google Business posts can help your site show up in local search results. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Not only will this drive traffic to your site, but the more eyes you get on your content, the more likely you are to get those backlinks we just talked about.