Highest Quality Products is Our Identity

Host webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you’re wondering how to do a webinar, click the link for some tips.

Start an online community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community on your site is a great way to start a conversation and increase traffic. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

How to increase traffic to your website using social media

Social media marketing comes with several benefits—one of which is referral traffic to your website. Here are some ways to turn these massive platforms into traffic generators for your site.

Promote your content on social

It’s not enough to produce great content and hope that people find it. Promote your content on the most popular social media channels for your audience.  Twitter is ideal for short, snappy (and tempting) links, whereas Google Business posts can help your site show up in local search results. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

Not only will this drive traffic to your site, but the more eyes you get on your content, the more likely you are to get those backlinks we just talked about.

Regularly refresh your content

Even the most evergreen content loses its luster over time, and content freshness is a ranking factor. Even if your post is still ranking on the first page of Google, you’d be surprised at what a content refresh can do. A new publish date on the SERP can significantly increase CTR and bump you up a few positions, which can lead to a surge in traffic.

But you can’t just change a few words and then update the publish date on your post. Google knows better than that. Here are some strategies, taken from my post on how to get more traffic from evergreen content:

  • Update and/or add new information and stats.
  • Replace outdated visuals and/or create new ones to illustrate concepts.
  • Add new links to more recent resources.
  • Fix broken links and images.
  • Add new keywords from the query report in Search Console (more on that later).
  • Tweak your meta title and meta description.
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